A registered domain name is considered a major part of any branding strategy.

Domain name registration refers to the process of reserving and purchasing a domain name on the internet from an accredited Internet Corporation for Assigned Names and Numbers (ICANN) registrar for use for a certain period of time, subject to renewal.

In addition to registering the name, registrants also need to have their domains listed on name servers in order to have that domain reachable on the internet.